Product Marketing Specialist (K-12 Education)
myBlueprint
Join us on our mission to engage every student in their journey from education to career.About myBlueprintmyBlueprint is a leading developer of K-12 EdTech tools used by over 1 million students across Canada. We create best-in-class digital portfolios and career/life planning tools to support student success and documentation of learning. You can learn more about us at .We’re creating an active and engaging learning environment for all students, and are excited about what’s next. Come grow your career with us!About the OpportunityThis role will be focused on SpacesEDU, a digital portfolio and assessment platform that showcases student growth and learning in and out of the classroom. You can learn more about the product at .Reporting to our Marketing Manager, you will be responsible for supporting our ambitious growth goals in both Canada and the United States. You will design and implement high-impact tactics that will help drive product demand and usage, develop messaging that will strongly resonate with teachers and district administrators, and leverage key channels that help fill our pipeline with interested leads. You will collaborate with product, sales, and customer success teams on go-to-market and launch strategy, planning, and execution for new features to ensure our product’s unique value is communicated effectively both internally and externally. While this role has a high focus on product marketing initaitives, some of the other core responsibilities also include content marketing, customer marketing, internal enablement, digital marketing, and more.If you are a self-starter, passionate about K-12 education, and keen about working with a small and mighty marketing team, then this role could be the perfect fit for you!What you will do:
What an ideal candidate will have:
Bonus points for:
Our TeamOur team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do. Our core values are: we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, and we want to be here!Benefits & Perks
Hybrid Work EnvironmentWe will work with each employee to ensure they receive the required equipment needed to work comfortably and productively from home – they will just need a stable internet connection.Please note that while our team works remotely majority of the time, local employees are expected to work in our office (located in Downtown Toronto) at least once or twice a month for our recurring in-office days. The exact dates are determined by each department. These days are meant for improving social connections in-person, where everyone will have dedicated time to connect and collaborate with colleagues.For those who may prefer to work in the office more frequently, they will also have the flexibility to come in as much as they would like.Our Hiring ProcessEvery new hire will have a huge impact on our organization, so we take both the hiring process and the candidate experience seriously – we know that an interview goes both ways! We will keep an open line of communication throughout the process and ensure there is time at the end of all interviews for candidates to ask any questions.Our hiring process will generally follow this format: * An introductory phone interview with our People team to discuss the opportunity in more detail; we’ll learn more about you and you’ll learn more about us.
At myBlueprint, we are committed to building and fostering a workplace where our employees feel included, valued, and heard. We aim to have a barrier-free recruitment and selection process and will work with applicants requesting accommodation at any stage. We embrace the diverse perspectives and experiences from all backgrounds and encourage interested candidates to apply, regardless of race, gender, age, sexual orientation, marital status, citizenship, disability, national origin, or any other protected status. If your experience does not 100% match the job description, or if you are unsure about whether or not you qualify, we still encourage you to apply – there are many pathways to a successful career, and we would like to hear about yours!Powered by JazzHR
Toronto, ON
Sat, 29 Jun 2024 02:39:36 GMT
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