Programmatic Associate Director
Publicis Groupe
Company DescriptionPublicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.Adobe are one of the largest and most diversified software companies in the world. Adobe empowers everyone – from individuals and small businesses to government agencies and global brands – to design and deliver exceptional digital experiences. Headquartered in San Jose, California, and with a diverse global population of more than 26,000 employees, they achieved revenue of US$19.4 billion in fiscal year 2023. Adobe have three major product lines; Creative Cloud to unleash creativity, including famous apps such as Photoshop, Document Cloud to accelerate document productivity, including Adobe Acrobat, and Experience Cloud to power digital businesses, including Adobe Analytics. Adobe have been at the forefront of digital technology for over 40 years and continue to see rapid sales growth.They are an exciting, dynamic company with a respectful internal culture based on their four key values: Genuine, Innovative, Exceptional & Involved. From a marketing perspective, Adobe are one of the most sophisticated digital marketing businesses in the world. Their activity is split between upper funnel and performance budgets and they invest circa ~$160mill in media in EMEA alone. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.About Adobe.PUB….In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London.The EMEA team, which has 70 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s digital engagement.Job DescriptionAbout the role….We are seeking a dynamic and experienced Associate Director to lead the programmatic strategy for our biggest billing client, Adobe. This role requires an analytical and strategic thinker who can thrive under pressure, deliver revenue-based and goal-based KPIs, and work seamlessly with a highly technical and engaged client team. The ideal candidate will possess a deep understanding of the programmatic ecosystem and exhibit strong leadership and innovation in biddable media.About the work…
On a day-to-day basis you will:
QualificationsWhat you need to succeed….
Additional InformationPublicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.#LI-Hybrid
London
Wed, 31 Jul 2024 22:00:38 GMT
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