Job title:
Programmatic Manager
Company
Charlotte Tilbury
Job description
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.About the roleAs a Programmatic Manager you will take full ownership of our global programmatic initiatives. Working closely with the programmatic trader, you will design market-specific strategies, and deliver effective campaigns by leveraging data, audience, and contextual signals to help drive growth. You will work within our performance marketing team, and cross-functionally with other departments (broader digital, trade and global marketing) to implement campaigns and trade via self-service demand side platforms (DSPs). Crucially, you will work closely with our creative team to deliver best-in-class assets suitable for various programmatic environments.Operating within a hyper-growth environment, you will be a key player in driving growth in brand awareness, new customer acquisition and revenue growth. You will report to the Head of Biddable & Performance. This role is perfect for someone who is looking to expand on their existing programmatic experience and take on a challenge in-house. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.As Programmatic Manager you will
- Build a programmatic strategy to drive awareness, traffic, revenue, customer growth and retention for CharlotteTilbury.com, complementing other channel efforts.
- Take charge of budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
- Work with our media planner to deliver 360 campaigns globally, spanning across NPD, event-seasonal, and brand/awareness objectives.
- Manage campaigns across display, video, mobile, addressable TV, and audio via various DSPs.
- Produce and present regular performance reports/ updates to various relevant stakeholders.
- Identify, negotiate and setup private marketplace deals, and other relevant ad partnerships.
- Research and recommend relevant add-ons to the existing advertising stack.
- Manage, coach, and help develop other junior members in the programmatic team.
- Collaborate with other channel partners (internal & external) to deliver and optimise the full customer journey.
- Collaborate with Data Science team to understand the wider impact beyond any immediate/ platform-reported performance, and optimise your tactics and budgets accordingly.
- Collaborate with cross-functional teams to drive 1st party data growth, contribute to audience segmentation and activation efforts.
- Continually acquire knowledge and identify new opportunities by maintaining strong relationships with key programmatic vendors.
- Support local marketing teams with awareness-consideration digital media buying for their respective regions.
- Collaborate closely with content and creative team to build best-in-class assets for programmatic campaigns, in line with best-practice, and optimised for local markets.
- Build a test-and-learn approach into standard workflow, from developing hypotheses to testing, analysing, implementing successful results, and iteration.
- Incorporate global marketing directive into programmatic plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.
- Monitor competitor and consumer behaviour, to inform ad decisions where relevant.
- Research into trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs.
- Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention.
About you
- 4 – 6 years’ hands-on experience in programmatic trading, preferably from a high-growth company or agency.
- Proven record in budget and people management, programmatic strategies, and media planning.
- Excellent hands-on experience activating campaigns across multiple creative formats, in various environments, preferably across international markets.
- Hands on experience in ad trafficking, Google Campaign Manager and DV360 is a must.
- Additional experience with other DSPs, e.g. The Trade Desk, DataXu, Verizon-Yahoo, etc. will be a bonus.
- Strong experience in managing the creative/ content briefing process.
- Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities.
- Experience in Google Analytics 360 with a strong ability to derive actionable insights.
- Knowledge of integration with complementary ad tech stack, and add-ons.
- Experience collaborating with data science team in Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA).
- Experience in DTC brands in beauty and/or luxury sectors would be a strong bonus.
- Strong pre-existing DSPs partnerships, and programmatic vendors/supply chain relationships internationally will be a strong bonus.
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights.
- A people person who can work independently and collaboratively with various stakeholders internally and externally.
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your fury friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.If you want to learn more about life at Charlotte Tilbury Beauty please follow our
Expected salary
Location
London
Job date
Wed, 20 Nov 2024 23:41:44 GMT
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