Senior Ad Ops Specialist / Growth Ops

Job title:

Senior Ad Ops Specialist / Growth Ops

Company

Back Market

Job description

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting!).Named one of the World’s Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps . We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.Be part of an exciting and growing international adventure that will change the way the world consumes tech.YOUR MISSION (IF YOU ACCEPT IT): 🥇

• Understand and manage feed structures and compositions within various advertising platforms and tools. Ensure feeds are optimized for performance, adhering to best practices and platform requirements.
• Manage or optimize campaigns to meet business objectives. Coordinate with the performance team to develop and implement strategies that capitalize on additional opportunities.
• Manage and help optimize the Google Merchant Center account, ensuring compliance with platform rules, preventing issues, and applying best practices. Regularly review and update product data to maintain accuracy and relevance.
• Act as a liaison between the performance marketing team and technical stakeholders. Clearly communicate needs to the team, providing value estimations and justifications. Foster a collaborative environment and proactively address performance needs.
• Collaborate with the team on audience segmentation, attribution modeling, and data collection for web and mobile applications.
• Support engineering teams in data ingestion processes using tools like BigQuery or SQL. Develop dynamic advertising and automation solutions using feed data.
• Help in setting up testing roadmaps and methodologies for incrementality analysis to validate budget forecasting and channel prioritization. Contribute to improving Marketing Mix Modeling by proactively analyzing business and product data.

YOU ARE IN THE RIGHT PLACE IF: ⭐

• Required Skills and Qualifications:
• In-depth knowledge of feed structures and their operation within advertising platforms.
• Strong expertise in Google Merchant Center management, including needs, rules, issue prevention, and best practices.
• Excellent communication skills, with the ability to articulate technical and business needs and value estimations effectively.
• Proactive attitude and collaborative mindset, with a focus on performance marketing.
• Proficient in data ingestion and integration, particularly with BigQuery, SQL and/or Fivetran.
• Understanding of dynamic advertising and automation using feed data.
• Strong working knowledge of value attribution metrics, measurement, and audience configuration.
• Preferred Knowledge:
• Search Engine Advertising (SEA)
• Analytics
• BigQuery
• Google Merchant Centre
• Experience with Marketing Mixed Modelling is a plus

WHY SHOULD YOU JOIN US ? ✌🏼– A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!– A meaningful company: we became a mission-driven company in January 2022.– Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas!– Work alongside passionate experts: who will share their knowledge and help you develop and grow in your career.– Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!– Leadership Academy by Back Market:“be a coach not a dictator” is at the core of this program ! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.– An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc…– Remote friendly company : up to 3 days of remote work per week!– One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.– Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.– Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).– We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.

Expected salary

Location

Paris

Job date

Tue, 24 Sep 2024 22:19:44 GMT

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