???? A bit about the role.
We’re looking for an accomplished Senior Brand Insights Manager to support us in driving long-term and sustainable growth in the Fresh dog food category, and for the Butternut Box brand throughout Europe. As the market leader in Fresh we have built a brand that challenges the category to raise the bar through higher quality ingredients, better cooking processes, and superior customer service. This is because we believe dogs deserve better.
To support the next phase of rapid growth we’re hiring for an insights professional with experience across a range of disciplines all with a focus on brand building, including both generative and evaluative research. The role requires an understanding of the fundamentals of how brands grow, from defining who to target and how best to reach them, to measuring the performance of our brand marketing activity.
You will be part of the Global Brand team based in London and report to the Global Head of Brand with a remit that spans all the markets we operate in.
In this role you can expect to…
- Conduct and present a combination of brand-related research (quant and qual), calling on a range of methodologies to explore and evaluate our brand strategy
- Shape how we view, value, and prioritise the market through TAM studies, customer segmentation, willingness-to-pay research, and more
- Contribute to how we position our brand and products within the market through creative testing and identifying how to reach our target market
- Measure the impact that our communications are having on potential customers and identifying ways to drive even greater impact
- Ensure robust and fit-for-purpose tools, methods and processes are in place to effectively monitor brand performance
- Drive best practice in and support local markets to deliver brand tracking surveys
- Define ways to test the strength of our assets and messaging before go-live, sharing results with creatives, and building templates to make testing commonplace
- Support our Data and Marketing teams on marketing mix modelling projects, regional tests, and other statistical methods
- Work with AI tools to increase the pace, accuracy, and quality of our analyses
- Elevate the business’ understanding of our markets and target customers by making brand insight accessible to all countries and teams
- Contribute to defining our brand insights roadmap, and shape projects and work-streams across the full marketing funnel and markets
- Collaborate with central teams and our international markets to identify the best questions to ask to inform our research priorities
- Shape our research with a holistic view of our marketing funnel in mind, shedding light on brand awareness through to consideration and purchase
???? A bit about you.
- Experience in managing impactful qualitative and quantitative research projects from defining objectives to delivery
- Very strong communication and presentation skills to ensure insights are understood and acted on
- Good understanding of brand measurement principles, techniques, and KPIs
- Good knowledge of advertising (incl. digital & offline), promotion, pricing and sales data
- Ability to source appropriate insights tools or partners, and manage an insights budget
- Prior experience working with a variety of European markets is ideal but not essential
- Prior experience working with AI tools to generate insight is ideal but not essential
???? Our interview process:
- Application review
- Initial call (30 minutes): Quick introductory chat with our Recruiter.
- Technical interview (45 minutes): Remote call with out Global Head of Brand to dig into your skills and experience more.
- Take home task: Assessment criteria will be shared when the task is sent to you.
- Technical interview (60 minutes): Remote interview which will include a 10 – 15 minutes Q&A on your task, followed by competency questions.
- Values interviews (90 minutes): In-person in our office in West London where you’ll get a chance to meet your peers and Brand & Creative Director.
???? A bit about us.
At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. #LI-Hybrid
As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.
Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK – but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.
???? A bit about what we offer.
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid ‘paws’ days per year to support to learning and/or wellbeing
- £500 personal learning & development budget
- Butternut Box employee discount
- Enhanced parental leave
- Co-working office space.
- Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality
- Private Dental Insurance with Bupa
- Time off for fertility treatments and pregnancy loss
- Paid sabbaticals for squad members with 5 or more years at Butternut
- Discounted gym access through MyGymDiscounts
- Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)
❗️A few things to note:
- Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
- As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
- We’re not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We’re ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.
#LI-Hybrid
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