Senior Brand & Marketing Manager

Job title:

Senior Brand & Marketing Manager

Company

Howdens

Job description

Senior Brand & Marketing ManagerWe have an opportunity for a Senior Brand & Marketing Manager to join our busy Marketing team.The Senior Brand and Marketing Manager will spearhead the development and execution of high-impact brand and media strategies designed to elevate brand authority, awareness, and consideration across trade and end-user segments. This role demands strategic leadership to drive brand equity and shift brand perceptions, translating into increased footfall and depot leadsThis is a 12 month FTC based from onsite at least 3 days per week at our office in Raunds, NorthamptonJoin us and make an impact. If you’re ready to lead transformative brand strategies that resonate with and take on the exciting challenges of a fast-paced industry, apply now to become our Senior Brand & Marketing Manager.What will I be doing?Lead National Advertising: Develop and execute high-impact national advertising campaigns, emphasising radio planning and liner/connected TV brand response Ads to boost brand awareness and engagement on a large scale.Channel Expertise: Oversee and optimise all brand channels, including PR strategies, point of sale (POS) materials, and local marketing efforts, ensuring each channel works harmoniously to support our brand objectives.Insight-Driven Strategy: Brief and utilise market research and insights to inform and refine brand strategies, ensuring that campaigns are data-driven and resonate with our target audiences.Strategic Partnerships: Cultivate and manage strategic sponsorships and partnerships, including collaborations with social media community partners, to enhance brand visibility and drive impactful engagement.PR Strategy Mastery: Lead the development of a robust PR strategy that ensures ongoing media coverage, influencer and brand ambassador engagement, and positive brand perception across key markets.POS Leadership: Guide the creation and implementation of impactful POS materials that resonate with our audience and drive footfall and leads.Comprehensive Campaign Management: Coordinate with internal teams and external agencies to deliver integrated campaigns that align with our brand’s vision and business goals.Foster Growth and Development: Lead and mentor your team, nurturing their professional growth while fostering a culture of innovation and continuous improvement.What we need from you:National Advertising & Brand Campaign Expertise: A proven track record in national advertising, particularly in radio and TV planning and multi-channel campaign planning and execution.Insight-Driven Decision-Making: Strong ability to leverage customer insights and data to inform brand strategy and optimise campaign effectiveness.Strategic Vision: Strong brand management skills with the ability to develop and implement strategies across national and local channels, including PR, POS, and partnerships.Leadership Excellence: Inspiring leadership capabilities with experience in managing high-performing teams and complex cross-functional projects.Partnership Management: Expertise in managing relationships with key partners, sponsors, and social media and brand ambassadors/ influencers to drive brand objectives.Innovative Mindset: Creative thinking and a data-driven approach to ensure continuous improvement and measurable success across all initiatives.Desirable Qualifications: A CIM or Mini MBA qualification or similar would be the cherry on top, signalling your commitment to staying at the top of your marketing game.What we can offer you:

• Competitive salary and annual company bonus
• Excellent pension scheme (company contribution of up to 12%)
• 25 days holiday + bank holidays
• Subsidised lunch at our onsite restaurant
• Staff Discount
• Employee Assistance Programme
• Exceptional Reward and Recognition events

How to applyGood luck with your application. Before you apply, please speak to your manager, so that they are aware of your interest in this role. You will also need to attach a CV as part of your application. Please take note that this advert is a summary of the main duties and responsibilities and may be subject to change. If you have any questions or need further support or information, please contact the Hiring Manager, Nicola Pentland, or Holly Gibbins, Recruitment Advisor.

Expected salary

Location

Raunds, Northamptonshire

Job date

Sun, 01 Sep 2024 07:53:13 GMT

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