Senior Manager Paid Channels

Job title:

Senior Manager Paid Channels

Company

EcoVadis

Job description

Company DescriptionWork smart, have fun and make an impact!Our purpose is to guide all companies toward a sustainable world.
EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.Learn more about our team and culture on .Job DescriptionMarketing at EcoVadis isn’t about ads or campaigns—it’s about making change happen. It’s the art of telling a story that resonates so deeply, it drives action.We solve real problems for our customers, showing up with empathy, clarity, and value.By leveraging data and insights, we create connections that matter—emotional, intellectual, and practical.It’s not just about growth; it’s about igniting movements, inspiring industries, and making a difference.Marketing isn’t the side act; it’s the stage, the spotlight, and the script. It’s how we bring our purpose to life and leave a mark that matters.As a leader in the growth marketing team, you will be pivotal to setting up and scaling digital marketing capabilities and campaigns and drive growth.

• Build & scale marketing campaigns to maximize efficient new user growth for existing and new paid channels, including paid search (SEM), social, display, programmatic, and retargeting
• Hit monthly volume and efficiency targets by driving continuous improvement and hypothesis-driven experimentation of new optimization tactics
• Conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risks.
• Hit monthly spend and ROI goals by analyzing campaign performance to drive continuous improvement and hypothesis-led testing of new concepts.
• Work cross-functionally with analytics, , creative, sales and regional marketing
• Find creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value
• Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting, to increase engagement and conversions.
• Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation.
• Lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth.
• Manage retargeting efforts to maximize reach and nurture prospects through the sales funnel.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals.

Qualifications

• 8+ years of digital marketing, paid marketing, or equivalent experience
• Proven experience running paid social, SEM and video campaigns for enterprise or SMB SaaS products with a focus on driving enterprise leads.
• Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement.
• Experience with paid media tools and platforms, such as DV360, LinkedIn, Demandbase and Google Analytics 4.
• The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance.
• Familiarity with incrementality testing, attribution methods, such as MMM and Geo-X.

Additional Information

• Start date: ASAP
• Full-time position (After probation period)
• Location – Toronto, NY
• Hybrid model: 4 days per month

In return for your expertise and energy, we offer:

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events

Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring capable people, regardless of professional and educational background.Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know..Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).

Expected salary

Location

Toronto, ON

Job date

Fri, 07 Feb 2025 23:03:24 GMT

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