Senior Paid Media Specialist (EMEA)

Job title:

Senior Paid Media Specialist (EMEA)

Company

dbt Labs

Job description

About UsSince 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. dbt Labs pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and has been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering workflow. Today there are 30,000 companies using dbt every week, 100,000 dbt Community members, and over 4,100 dbt Cloud customers. You can learn more about our values .dbt Labs is seeking a Senior Paid Media Specialist, EMEA to join our Revenue Marketing Team and drive growth in the region. This role will focus on executing and optimizing paid media campaigns to generate leads, accelerate pipeline, and fuel customer acquisition across EMEA.As a key member of the team, you’ll craft targeted campaigns tailored to the unique dynamics of the EMEA market, collaborating closely with EMEA marketers and sales teams to ensure alignment with regional business priorities. Your expertise in paid media will play a central role in scaling our presence and driving measurable results in this high-growth region.This role is open to applicants based in Ireland or the United Kingdom.In this role, you can expect to:

• Lead paid media for EMEA by managing paid search, paid social, and content syndication campaigns to drive leads and pipeline growth. Collaborate with the global Paid Media Manager to align strategies and optimize regional performance.
• Oversee EMEA paid media budget, ensuring efficient allocation of resources for maximum ROI. Monitor expenses and performance to keep marketing spend aligned with regional goals.
• Track, analyze, and report on campaign performance, providing actionable insights to stakeholders. Use data-driven recommendations to adjust strategies and ensure objectives are met across the region.
• Continuously optimize campaigns using A/B testing, audience segmentation, and performance analysis, with a focus on improving conversion rates, engagement, and ROI. Leverage insights to implement best practices that maximize campaign results.
• Optimize Google paid search campaigns by conducting keyword research, competitive analysis, and landing page tests tailored to the region.
• Partner with sales and regional teams to identify high-value target audiences, refine buyer personas, and design campaigns that deliver qualified leads into the sales pipeline.

You’re a great fit if you have:

• 5+ years of experience in paid media, including 4+ years of experience in paid search, ideally in B2B SaaS.
• Proven success in planning and executing paid media campaigns that drive leads, conversions, and revenue.
• Ability to think strategically while executing tactical, hands-on campaigns.
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Excellent communication skills and a knack for cross-team collaboration.
• Knowledge of the sales funnel and effective marketing-sales alignment.
• A mix of creativity and analytics with a focus on continuous improvement.

You’ll stand out if you have:

• Expertise in EMEA-specific marketing strategies, understanding regional nuances and market dynamics. Expertise in APAC-specific marketing strategies is also a plus.
• Experience managing large budgets in Google Search Ads.
• Familiarity with Account Based Marketing (ABM) strategies.
• Experience marketing to data personas, developer communities, Analytics Engineers, or in open source ecosystems.
• A background in fast-paced, rapid-growth startups with proven adaptability and resourcefulness.

Compensation & Benefits

• Salary: £54,000-66,000
• Equity stake*
• Benefits – dbt Labs offers:

• Unlimited vacation (and yes we use it!)
• Pension Coverage
• Excellent healthcare
• Paid Parental Leave
• Wellness stipend
• Home office stipend, and more!

*Equity or comparable benefits may be offered depending on the legal limitationsWhat to expect in the hiring process (all video interviews unless accommodations are needed): * Interview with Talent Acquisition Partner

• Interview with Hiring Manager
• Project
• Team Interviews

Who we areAt dbt Labs, we have developed strong opinions on how companies should practice analytics.Specifically, we believe that:

• Code-based transformations offer unmatched flexibility and transparency across various “multi-player” development to power everyone in the organization to collaborate on a common language
• Data analysts should adopt similar practices and tools to software developers
• Critical analytics infrastructure should be controlled by its users as open source software
• Analytic code itself – not just analytics tools – will increasingly be open source

It turns out that a lot of other people believe this too! Today, there are 30,000 companies using dbt every week, 100,000 dbt Community members, and 4,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.dbt Labs is an equal opportunity employer. We’re committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@ if you need assistance or an accommodation.Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page .dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.

Expected salary

£54000 – 66000 per year

Location

United Kingdom

Job date

Fri, 24 Jan 2025 05:35:45 GMT

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