Senior Paid Search Marketing Executive

Job title:

Senior Paid Search Marketing Executive

Company

MyTutor

Job description

MyTutor is the UK’s leading online platform for one-to-one learning, and we’re building a future where access to high-quality learning is stress-free for those who can afford it, and funded for those who can’t.You can find a good taster of who we are, our culture & our ethos via the video .Our handpicked community of over 10,000 tutors work online with students from all walks of life and have already delivered over a million lessons. We’re proud of the fact that over 1,300 schools have chosen to work with us, and that we’ve earned a Trustpilot rating of 4.8/5 (You can also check out our tutors’ ratings .)Every role at MyTutor is open to applications from all sections of society. We see potential in every individual regardless of: race, ethnic origin or nationality; religion or belief; physical or neuro-ability; socio-economics or age; marital, domestic or civil partnership status; sexual orientation, gender identity, or any other characteristic that makes you… well, you.We are committed to conscious inclusion to create a sense of belonging, connection and shared purpose within our teams. We know it’s the right thing to do, and we know it will make us all happier, fulfilled, and successful in our work. You can also find a copy of our current Gender Pay Gap and we are continuing to build our roadmap of creating a more diverse and inclusive workforce.What’s it all about?We are looking for a commercially oriented marketer to drive our Paid Search channel forward. As the Senior Paid Search Executive, you will lead the primary channel for customer acquisition, responsible for the day-to-day optimisation of our search campaigns. Your role will involve identifying new opportunities to enhance channel performance and implementing best practices.You will closely collaborate with the Performance Marketing Manager and work on projects that are key to the company’s development strategy. This is an incredible opportunity to impact business metrics and contribute to the future of the younger generation and education.Safeguarding is everyone’s business at MyTutor – we are committed to safeguarding and promoting the welfare of children, young people and adults, and we expect all directors, staff and tutors to share this commitment. This post is subject to a Basic DBS check.What’s in it for you?

• This is a great opportunity for an experienced PPC professional looking to step up and join a talented team covering all PPC activities.
• You will play a critical role in driving our customer acquisition and digital marketing efforts, optimising our campaigns to achieve maximum ROI
• If you want to escape winter or add an extra week in the sun onto your holiday, our hybrid working policy means you can work abroad for a short time.

The Day to Day

• You will develop, implement, and manage paid search campaigns across Google Ads and Bing Ads.
• You will conduct keyword research, search query reports (SQR), ad copy creation, and bid management to optimise campaigns.
• You will monitor and adjust bids, budgets, and strategies to achieve targets for clicks, conversions, and cost per acquisition (CPA).
• You will prepare and present regular performance reports to stakeholders, highlighting key metrics, trends, and insights.
• You will A/B test ad copies, landing pages, and bidding strategies to enhance campaign performance.
• You will stay updated with the latest trends, tools, and best practices in paid search marketing.

RequirementsWho will you be?

• You are someone with 3+ years of hands-on experience in managing paid search campaigns, preferably in an agency or in-house environment.
• You are able to work from our London office near Brick Lane 1+ days per week
• You are known for your proven track record of successful campaign management with measurable results.
• You are highly analytical, with the ability to interpret data and generate insights.
• You have an in-depth understanding of Google Ads, Google Ads Editor, Google Analytics, Microsoft Excel, and Looker Studio.
• You are excellent in both written and verbal communication skills.
• You are commercially minded. You understand why unit metrics like LTV and CAC are important for the business.
• You are a self-starter who is motivated by making an impact.
• You are confident to put your ideas forward and also open to feedback.

BenefitsPerks & Benefits

• A salary of £35,000 to £40,000.
• Hybrid working, with 1 day a week spent from our London office (Brick Lane)
• 25 days holiday, plus 1 ‘time for me’ day and flexible bank holidays
• Flexible working arrangements possible, around MyTutor’s core hours
• Workplace pension & salary exchange scheme
• Health & Wellbeing benefit options, plus cycle, tech and gym schemes
• Enhanced parent policies and workplace nursery scheme
• A personal L&D budget of up to £350, pro-rated for part-time employees
• Inclusive policies supporting all staff to flourish, and a wide range of MyTutor communities & networks
• Regular team events & socials

Interview process * A screening call with a member of the Talent team.

• A competency & skills based interview with the Hiring Manager(s).
• A task or presentation related to the role, we will give you ample time to complete this.
• A culture & values add virtual-coffee with a member of MyTutor.

Expected salary

£35000 – 40000 per year

Location

London

Job date

Sat, 29 Jun 2024 22:00:36 GMT

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