Senior Trade Activation Manager – Skincare and Make-Up – Boutiques, Premium and Department Stores – LUXE

Job title:

Senior Trade Activation Manager – Skincare and Make-Up – Boutiques, Premium and Department Stores – LUXE

Company

L’Oréal

Job description

Senior Trade Activation Manager – Skincare and Make-Up – Boutiques, Premium and Department Stores – LUXESENIOR TRADE ACTIVATION MANAGER – SKIN & Make – Up – PREM + DEPT STORES + BOUTIQUESI am the SENIOR TRADE ACTIVATION MANAGER, and I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my Premium, Department Stores and Free Standing Stores. I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns . I work closely with the commercial, finance and revenue growth management teams to influence and monitor sell out and profit and loss go-to-market (P&L GTN).A DAY IN THE LIFE -KEY RESPONSIBILITIES:GO-TO-MARKET STRATEGY

• In partnership with product and commercial team

• Translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel

• Partner with account managers to build tailored plans per retailer.

• Craft the strongest activation strategies for Kiehl’s Boutiques, recognising the pivotal role they play within the Distribution ecosystem, with a strong focus on how to animate 360 levers: Traffic Driving, Health Skin Services, Consultations, Skin Pros productivity, comms and services, management of stock and excess and obsolete (E&O)

• Monitor and drive store performance and productivity in my channel, recommend open/ close Point of Sale (POS) door list.

• Partner with Retail & Education teams, lead pre-activation hype calls.

• Represent Business Unit in key meetings with Retailers.

MONITORING & ACCELERATING SELL OUT

• Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives in order to create gather learnings, maximise efficiencies and drive ROI on all our investments.

• Map out all Free Standing Stores and understand current vs. potential return on investment and optimise productivity, with a strong focus on P&L and Rex Management.

• Lead delivery of monthly reports showcasing best-in-class trade activation across retailers and competitors

• Report on door productivity and actively share with team

• Collaborate with Commercial team on PSAs

• CRM insights sharing with Brand Team to craft the strongest retention strategies.

• Effective management of slow moving and obsolete inventory (SLOB)

CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL

• Manage Trade budgets for your channel ensuring highest ROI. Timely PPP input.

• Brief Visual Merchandising Team in partnership with the brand team& oversee delivery of brand creatives/ materials to retailer (online and offline) Ensure market share winning plan in Q4

• Develop retailer POM, Gift with Purchase & Coffret plan with relevant Trade Lead for your channel

• Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples

• Ensure Day 1 go live check and verification of activations

• Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the National Account Managers and the wider brand marketing team

• Develop and nurture trusted relationships with Zone/DMI team to influence global plans that best meet UK market requirements

• For Kiehl’s, boutique activation including opening and closure communication, product recycling, outreach and eventing materials

.WHO YOU AREI REPORT INTO: HEAD OF ACTIVATIONMY CORE KPIS ARE:

• Brand Sell out

• Brand Sell in

• REX

MY DELIVERABLES/OUTCOMES ARE:

• Aligned go-to-market strategy

• Implement Brands’ strategies and create tailored plans for retailers

• Co-lead brand in retailer strategy and collaboration max meetings.

I HAVE IN-DEPTH KNOWLEDGE OF:

• Sell out levers

• Retailer activity plans and ROIs

• P&L and business acumen

WHAT WE OFFEROur industry-leading award-winning benefits package shows how much we value our people. We know they’re at the heart of L’Oréal’s success, so we offer a fair and competitive package to help you thrive.Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You’ll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl’s and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.Learning is in our DNA at L’Oréal. We’ll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there’s lots more too!WHO WE AREL’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.HOW WE RECRUITAt L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference – different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

Expected salary

Location

London

Job date

Thu, 29 Aug 2024 05:39:35 GMT

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