Travelopia
Job title:
SEO Content Executive
Company
Travelopia
Job description
Are you passionate about creating content that not only engages but also gets results? Do you have a knack for optimizing content to make it discoverable and impactful? If so, we have the perfect opportunity for you!We are looking for an SEO Content Executive to join our Tailormade marketing team!When it comes to tailormade travel, the Tailormade collection of brands delve deep into destinations and select the best hotels, to give travellers a once-in-a-lifetime experience. Whether it’s Citalia’s expertise in creating authentic Italian holidays, Sovereign Luxury Travel’s opulent beach escapes or American Holidays knowledge of all things North America, our brands offer both new and returning guests, luxury escapes that impress even the most expert of travellers.As the SEO Content Executive, you will be supporting the optimisation of content on the Sovereign Luxury Travel, Citalia and American Holidays websites. You will help to increase the visibility and engagement online using search engines to acquire, retain and convert customer base and increase visitors across the UK Tailormade brands through search engine optimisation activities.You will work with the Head of Brand and Acquisition to define and create content, ensuring that relevant travel topics and keywords are covered, with copy optimised to ensure SEO session goals are met.The RoleThis is a full-time position with the flexibility to work fully remotely or if you are within commuting distance of Crawley, West Sussex, you can easily access our Crawley office when needed to collaborate with the team.What you will be doing
- Craft original, engaging web content to boost organic traffic, improve rankings, and enhance user engagement
- Use data insights and keyword research to optimise content for SEO and implement findings sitewide
- Incorporate relevant keywords naturally into content to improve search rankings, website visibility and authority
- Plan and deliver a content calendar aligned with seasonality and trends, including relevant keyword opportunities
- Conduct optimisations, including internal and external link building
- Writing copy for new hotels or products, whilst updating existing copy for constant improvements, collaborating closely with internal product teams to ensure all copy fits the brief
- Build copy and content for direct mail activities where required
- Developing a clear and consistent tone of voice that resonates with our audience
- Conduct market research and trends analysis to monitor trending topics
- Generate reports and present findings with a test and learn culture
What we are looking forThe ideal candidate will have excellent copywriting skills with the ability to optimise for SEO to lead content projects from initial copy to publication. The web channel is a strategically critical route to market and search engine optimisation is a key driver in Online Marketing and significant to the web’s role as a driver of business success.
- Proven success in an SEO/Copywriting role, driving measurable results.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- In-depth knowledge of SEO techniques and the ability to spot new opportunities.
- Proficient in digital marketing tools and platforms like GA4, SEMRush, Search Console, and Web tools.
- Creative thinker with a flair for generating fresh, impactful ideas.
- Outstanding organisational and multitasking skills, thriving in a fast-paced environment.
- Proven ability to collaborate effectively with cross-functional teams.
- Driven by a passion for travel and creating content that inspires exploration.
Working With Us
- Competitive basic salary and comprehensive benefits package
- Various employee discounts and offers
- Contributory Pension scheme
- Career progression opportunities
Apply now for immediate consideration, we can’t wait for you to join the team!We believe people are happier and perform best when they are able to be their true self, and that diverse teams deliver better results.Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish. We are committed to driving change through increasing awareness of, and counteracting, unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions.Travelopia is committed to ensuring a work environment that is open, accessible, and inclusive, removing barriers for all individuals. If you require accommodations/additional support to participate in the recruitment and selection process, kindly inform us. Our hiring team will work with you to provide suitable accommodations/additional in a timely and confidential manner. Information received will be handled with the utmost discretion.#LI-VS1 #LI-REMOTE
Expected salary
Location
Crawley, West Sussex
Job date
Wed, 25 Sep 2024 07:47:15 GMT
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