Social Media Manager, EMEA

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Crunchyroll

Crunchyroll is the world’s most popular anime brand. We’re an international business focused on creating both online and offline experiences for anime fans, through content (licensed, co-produced, and originals), merchandise, events, gaming, news, and more. 

We are seeking a full-time Social Media Manager, EMEA to join our International EMEA Marketing team.

The Social Media Manager, EMEA will also work in collaboration with the Audience Development team, which is responsible for one of the entertainment industry’s largest social media networks, with over 130 million followers worldwide across every major platform with continued growth far beyond industry standards. We hope to attract someone who is self-motivated, capable, and eager to learn. 

The Social Media Manager, EMEA will help to create authentic and compelling social content for our social media community in EMEA — this includes content tailored to market goals, as well as translated content from English-based campaigns (images, video, etc.). 

Candidates must be fluent in English and German, and comfortable with both written and spoken business communications.

We expect the person in this role to be passionate about anime, fandom communities, the anime industry, and have a good knowledge of the environment and players. We are looking for someone who is highly motivated, creative, and excited to engage a passionate fan base.

This role will be responsible for overseeing day-to-day community management and title promotions to promote off-platform audience growth and engagement. This is a cross-functional role where you will work with departments such as brand management, editorial programming, public relations, and more to deliver positive business outcomes, though not at the expense of maintaining a strong and meaningful relationship with the audience.

About You / Qualifications: 

Our audiences represent a passionate and eclectic group of individuals that deeply love anime. You should understand the Crunchyroll audience, particularly the wider German-speaking anime community, be passionate about social media content, and think about the world from a creative perspective supported by analytical reasoning.

• Knowledge of the anime industry, history of anime internet culture, or active participation in the anime fandom community is highly preferred
• Fluent in English and German, both written and spoken with strong attention to detail for grammar and spelling
• 5+ years of experience in social media or community marketing, either in-house or agency-side, with a preference towards work in the world of entertainment and/or media.
• Demonstrated understanding of major social media platforms, how to tailor content by platform and able to mentor others in best practices.
• Proven experience working on successful, creative, and innovative social media campaigns and with paid social media campaigns.
• Intermediate+ skills with visual design, including basic (or higher) experience with Adobe Photoshop
• Experience utlising workflow or project management tools to facilitate social requests and cross functional collaboration.
• Experience understanding analytics and data to suggest strategies for growth and engagement.
• Experience managing multiple priorities and working across teams.
• Strong interpersonal skills and the ability to communicate clearly and concisely in a business environment.
• Experience with working remotely and in a distributed team environment
• Strong sense of internet culture and trends in content and storytelling

Responsibilities: 

• Collaborate with global social media teams to create frequent, engaging original and translated content across social media channels utilizing common media formats including images (GIFs, image sets, etc.) and video (short clips, editorialized video) for Instagram, Facebook, Twitter, TikTok and YouTube.
• Execute upon, measure, and report back on social media strategy and goals set by the Senior Social Media Manager EMEA
• Communicate and share knowledge with other global social media team members on how to best reach the set goals.
• Manage communications between content operations to ensure high-impact content launches with supporting engaging organic marketing tactics for the EMEA anime audience, especially the German market.
• Keep up to date with social media trends, as well as trends and insights from the anime community.
• Collaborate with the EMEA Crunchyroll Editorial team to drive news users from social media to CR News
• Maintain Crunchyroll’s authentic tone and personality, while fostering relationships with fans through social media copy and customer support communications
• Contribute to social media metrics reporting and analysis
• Make our most important anime and manga famous! Create opportunities to make campaigns that will be remembered by the anime community for years to come.
• This position may occasionally be expected to tend to our social channels on nights and weekends.
• Optimize and evaluate campaigns, launches, and new tactics where needed.
• Manage paid social media campaigns, tracking on various objectives.
• Stay up-to-date with new platforms, content types, and practices to keep our brands on the cutting-edge of social media.

Bonus Qualifications: 

• Working experience in the anime, animation, or gaming industry
• Japanese language skills
• Experience producing original video content for fandom audiences

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Take Time for You – Accrued PTO, Summer Fridays, Company Christmas vacations, and flexible schedule, Hybrid work schedule.
• Find Balance – Online yoga & wellness classes.
• Work hard, watch hard – Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store.
• Level Up – Prepaid Udemy account, professional development courses & conferences.
• Press Play – Game nights, anime nights, online team buildings & celebrations.
• Best-in class company paid private medical, dental, vision.
• Salary contribution into a DC Pension Plan.
• Reimbursement for travel to and from the office.
• Paid parental leave for birthing parents and non birthing parents.
• Employee Assistance Program (EAP) with counseling sessions available 24/7.
• Gym and Meal allowances.

#LifeAtCrunchyroll #LI-Hybrid 

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It’s just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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