Social Media Strategist

Job title:

Social Media Strategist

Company

ApplyBoard

Job description

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.Join ApplyBoard’s Storytelling Team!At ApplyBoard, how we show up online matters. We’re looking for a Social Media Manager who thrives on creating bold, engaging, and culturally relevant content that connects with both B2B and B2C audiences. You live and breathe social media, know how to capture attention, and have a strong perspective on what makes a brand stand out.In this role, you’ll own key platforms, shape our brand voice, and lead conversations that matter in the international education space. You’ll have the creative freedom to craft compelling content, spark engagement, and make studying abroad feel more accessible and exciting.If you’re passionate about storytelling, love building communities, and want to help shape how ApplyBoard shows up across Instagram, LinkedIn, YouTube, TikTok, and more—we want to hear from you!This role reports to the Senior Marketing Manager.What you’ll be doing:Grow and evolve ApplyBoard’s global social media presence across Instagram, LinkedIn, YouTube, TikTok, and other emerging platforms.Lead day-to-day community management, engaging in conversations about and with ApplyBoard to foster a strong, engaged community.Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.Source and share impactful student stories that inspire and connect with our global audience.Develop and manage a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.Collaborate with internal teams to monitor and respond to key issues, student inquiries, and escalations with empathy and clarity.Stay ahead of trends and find opportunities to integrate ApplyBoard into relevant conversations within the education and social landscape.What you bring to the table:3-5 years of experience in social media—whether for a brand, personal projects, or freelance work show us content you’ve created that made an impact.A strong portfolio of engaging content—including short-form videos, Reels, and TikToks. Bonus points if you’re comfortable both behind and in front of the camera.Hands-on experience managing social channels, creating and developing digital content that resonates.A deep understanding of internet culture—you stay ahead of trends, know what’s happening, and how to make content that stands out.Proven copywriting and creative development skills—you bring fresh, bold ideas to the table.Proficiency in key social and content tools—you have experience using Canva, Sprout Social, CapCut, Adobe Suite (Photoshop, Premiere Pro), Final Cut Pro, and Microsoft Suite (Google Sheets, Excel, etc.) to create, schedule, and analyze content effectivelyTechnology/SaaS knowledge is a plus, but not required—we care more about your social media expertise than your industry background.Exceptional writing and storytelling skills—you craft compelling messages and have a portfolio that shows off a strong brand voice and eye for visuals.Creative and strategic thinking—you’re always asking, What’s next? What should we be doing that we aren’t?A self-starter mindset—you can ideate, produce, and edit engaging content that connects with our audience across platforms.On-camera presence—you bring authenticity, wit, humor, confidence, enthusiasm, and a unique perspective to our content.A pulse on social trends and platform updates—you ensure ApplyBoard stays relevant and ahead of the curve.If you’re obsessed with social media, thrive in fast-paced environments, and love bringing bold ideas to life, we want to hear from you!Why you will want to work hereCompetitive salary and comprehensive benefits package.Flexible work arrangements and the ability to work from anywhere.Personal Spending Account (PSA) Program.Employee Family Assistance Program (EFAP) for mental health and wellness support.Company perks, including exclusive discounts and special pricing for memberships.Milestone celebrations and recognition of achievements.Collaborative and inclusive work environment.Professional development and growth opportunities.#HybridAbout ApplyBoardApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.ApplyBoard’s 1,200 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.

Expected salary

Location

Kitchener, ON

Job date

Wed, 05 Feb 2025 07:49:16 GMT

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