Sr. Product Marketing Manager, Prime Video Advertising, EU

Description

Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we’re just getting started changing the way millions of people around the world enjoy content. Now available in more than 240 countries and territories worldwide, Prime Video offers customers a vast collection of TV shows and movies- all with the ease of finding what they ove to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. Video Advertising is rapidly evolving as customers shift their viewing experiences from traditional linear TV to streaming via connected devices, and Prime Video is a rising player in this space. The team works in a dynamic and global environment where innovating on behalf of our customers is at the heart of everything we do.

Prime Video is looking for a Senior Product Marketing manager to support Prime Video Advertising in Southern Europe and to help us translate advertiser needs into actionable results and drive our strategic B2B events in the region. This is a highly cross-functional role that requires close partnership across Brand/Events/Content Marketing, PR, Product Management, Ad Sales, Operations, and Amazon MGM Studios teams. The ideal candidate can think strategically and execute to a high standard, has strong written and verbal communication skills, and is excited to experiment and learn in a data driven environment, using customer data and insight to shape marketing strategies and execution. You work with minimal direction and move quickly while delivering high-quality outputs.

Key job responsibilities

*Shape Prime Video’s B2B event strategy across Southern Europe, ensuring alignment with GTM objectives and brand positioning at key industry events.

*Plan and execute strategic, regional, and local events supporting Prime Video Ads’ growth and marketing objectives.

*Define event strategies, maintaining high execution standards, audience engagement, and measurable success.

*Work closely with product marketing, sales, GTM, and Insights to align events with business goals.

*Influence internal stakeholders to secure resources, align priorities, and advocate for event needs.

*Develop and manage event budgets, optimising spending with data-driven insights.

*Define success metrics, track event performance, and refine strategies based on key insights.

*Build and maintain vendor and partner relationships, negotiating contracts to enhance event quality.

*Act as a trusted advisor to senior leadership, ensuring alignment on event strategies and execution.

*Conduct post-event analysis, synthesizing insights to drive continuous improvement.

*Develop messaging and marketing plans to enhance advertiser perceptions and brand awareness across the EU.

*Build a roadmap for B2B marketing activations with Prime Video and Amazon Ads.

*Conduct competitive benchmarking to identify market trends and opportunities.

*Establish scalable workflows and approval processes for event execution.

*Stay updated on industry trends, innovations, and emerging technologies to enhance Prime Video’s leadership in B2B advertising.

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Multiple years of experience in B2B event management or marketing, with a strong focus on conferences, sponsorships, or high-impact events.

• Proven ability to independently lead complex, cross-functional programs with minimal guidance.

• Strong budget management skills, able to maximize impact while minimizing costs.

• Exceptional communication and presentation skills, with experience in influencing cross-functional teams and senior stakeholders.

• Analytical mindset, able to interpret data and apply insights to improve event performance and refine strategy.

• Experience with project management software

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred Qualifications

• Experience leading creative development of innovative creative from concept to delivery

• Experience presenting creative concepts effectively to senior executives

• Experience managing multiple projects and meeting aggressive deadlines

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

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Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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