Traffic Manager

Job title:

Traffic Manager

Company

Luko

Job description

📍This role is based in Paris with flexible remote work.Your mission in the team:As a Traffic Manager, you will lead and optimize Paid Acquisition for Luko by Allianz Direct, playing a key role in driving the acquisition of new customers and improving lead activation in the Home and Travel Insurance markets.Reporting directly to the Allianz Direct France VP Marketing, you will help create an exceptional subscription experience, setting a new standard in the insurance sector.Strategy Development:

• Design and implement a paid acquisition strategy tailored to the French market, aligning with broader company growth objectives and marketing goals.
• Collaborate with Growth, Product, and Brand teams to integrate acquisition initiatives with customer acquisition, retention, and business priorities.
• Define and monitor key performance metrics (e.g., CAC, ROAS, conversion rates) to evaluate and improve campaign effectiveness.
• Stay ahead of trends, tools, and technologies in digital marketing to maintain a competitive advantage.

Operational:

• Plan, execute, and optimize paid media campaigns across multiple platforms (e.g., Google Ads, Display Networks, etc.) to drive high-quality traffic.
• Lead Conversion Rate Optimization (CRO) efforts through A/B testing of landing pages, ad creatives, and customer journeys to maximize ROI.
• Collaborate with the analytics team to refine attribution modeling and enhance data-driven decision-making across all channels.

Reporting & Insights:

• Prepare detailed performance reports with actionable recommendations, ensuring stakeholders are informed about campaign progress and results.

Budget & Contracts:

• Manage the paid acquisition budget to ensure optimal resource allocation and campaign efficiency.
• Negotiate contracts with partners and key tool.

What do we recommend to be successful?Must-Have:

• Experience: 3-4 years in Traffic Management, Performance Marketing, or Digital Marketing, ideally in e-commerce, startups, or digital-first companies.
• Proven Expertise: Hands-on experience managing and optimizing paid acquisition campaigns (e.g., Google Ads, Facebook Ads, Display) with a focus on ROI and scalability.
• Skills: Strong expertise in traffic acquisition and performance marketing with a data-driven mindset.
• Industry Knowledge: Experience in digital advertising, traffic acquisition, and CRO.
• Languages: Fluent in French and English.

Nice-to-Have:

• Familiarity with SEO strategies and tools for driving organic growth.
• Experience working in multinational environments or managing campaigns across multiple markets.
• Proficiency in analytics tools (e.g., Google Analytics, Looker) for tracking and reporting performance.

What is in it for you?This is an opportunity to join a company in the process of scaling up, a team on a human scale and to work with Allianz Direct’s European subsidiaries to exchange best practices and deal with cross-functional issues, and why not benefit from group mobility in Europe?

• International Team in Paris (2nd arr): Work with a diverse team in our central Paris beautiful office.
• European Mobility: Opportunities for work assignments across Europe.
• Flexible Remote Work: Embrace a work-from-home option with flexible scheduling.
• Continuous Learning: Benefit from ongoing professional development and training.
• Meal Voucher: Enjoy extensive dining options with our meal vouchers.
• Health Insurance: Comprehensive medical, dental, and vision coverage.
• 28 days of holidays + RTT

Our recruitment process:1. with Alison, People Partner2. Hiring Manager interview with Fabien, VP Marketing Interim3. Technical Interview with a team member from the global team4. with Camille, SEO Manager, and Fanny, CEO Allianz Direct FranceAllianz Direct France x Luko, Who are we?We created Luko with a simple vision.
50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the only stakeholder you can turn to when damage occurs in your home. So we decided to reinvent insurance to make it finally customer-centric like we believe it was meant to be.We started by creating the most transparent and useful insurance company out there:
one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.We created the most intuitive and user-obsessed insurance experience you can wish
for:
subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the recommendation of friends and family.In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, with the aim of becoming the market leader in direct home insurance in France. This makes Luko emerging the strongest neo-insurer. Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.Allianz Direct DNA
Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values:
● Customer obsessed
● Communicative
● Data-driven
● Agility
● Team player
● Open-mindedYou’ve read all the way, you may as well apply!Our company-wide communication language is English (written & spoken).
We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in English.Belonging: Diversity, Inclusion & EquityWe believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.

Expected salary

€55000 – 67000 per year

Location

Paris

Job date

Sat, 21 Dec 2024 23:51:28 GMT

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