VP of Marketing

Job title:

VP of Marketing

Company

Grantify

Job description

Does marketing excite you? Do you love the game of building brand awareness, lead generation, lead quality and cost control? Do you want to take the helm of your own small but powerful marketing function? Do you want that function to be positioned to have a significant impact on a business? Do you want that impact to be at a place that has just been announced as the 46th fastest-growing company in the UK and has doubled in size every year for the past 3 years? If so, keep reading because we want to talk to you.If not, no worries. Have a great day! 😉Grantify seeks a results-driven VP of Marketing to lead and scale our marketing efforts. This pivotal role will allow us to diversify our marketing strategies away from mainly paid ads to fulfil our goal of raising $1B for start-ups by 2028.Working closely with our Head of Marketing (whom you will manage), you will drive our brand forward, increase market share, and achieve our ambitious growth targets. This is not a passive role. You will be a key member of the leadership team and pivotal in helping us reach more and more business owners, enabling us to support them and act as a platform for them. We need someone who brings a wealth of experience, has successfully built and led marketing teams, and possesses a deep understanding of the latest marketing trends and technologies.You will be working to:

• Develop and execute a marketing strategy to match our awesome service and our very big ambitions.

• Focus your plan on the US and UK markets, targeting SME/owner-founder companies where our product will have a huge impact on their success.

• Deliver this strategy so that more people know who we are, more people want to work with us, and more people actually work with us.

• Lead, mentor, and build a high-performing marketing team. We believe in a culture of creativity, working together, and delivering top-tier work. So do you, and you’ll be a driving force for these values in how you run your team.

• Manage the Head of Marketing and support them in overseeing all marketing functions, including digital marketing, content creation, public relations, product marketing, demand generation, partnerships, and events.

• You will live for the data, being the one who knows where to find it, what it says, and how to use it to deliver and unlock compounding levels of success in our marketing efforts.

• Utilise B2B marketing strategies to create a message that resonates with owners and founders, helping them learn about our product in an engaging and relatable way similar to consumer marketing.

• Expand our marketing reach into new areas such as content marketing, public and influencer relations, partnerships, and indirect channels to market.

• Focusing on key marketing disciplines such as market sizing, market segmentation, and persona / ideal customer profile (ICP) tactics to get even closer to the people we know we can help and serve.

• Work hand-in-hand with our sales and product teams to ensure that we are all moving forward as one towards our business goals.

• Own and manage the marketing budget and master the game of quantity, quality and cost.

• Report directly to and work closely with the CEO, providing regular updates on marketing performance and strategic recommendations.

Why You’ll Love Working Here

• You’ll have the autonomy to explore, ask questions, and implement ideas without the need for constant approval.

• You’ll build close relationships with the marketing team and see each member grow and achieve new things.

• You’ll be part of a company that’s doubling in size and making meaningful impacts on clients’ business journeys, not just in the UK but also in the US and other territories.

• We are already profitable, and our profits are reinvested to fuel our growth, ensuring a sustainable and runway-free future.

• You’ll know that the best is yet to come and be excited to watch your hard work continue to deliver significant results (ask us about our vivid vision to see just how much we are planning to achieve).

Ideal Outcomes In Your First 12 Months

• You’ll be a trusted colleague to the leadership team, having provided solutions and considering sales and customer service challenges in your strategies.

• You will have amplified all that is awesome about our mission and the truly unique service we offer to increase awareness of Grantify worldwide.

• You’ll have shifted our focus from what has traditionally been a down-funnel paid advertising approach to one that understands and effectively works across multiple channels.

• You’ll impress everyone with how quickly you’ve analysed what we do, identified opportunities, and made them happen, all while bringing the team along and working to an effective budget.

• You’ll have improved conversion rates by spending smarter and ensuring all marketing spending has a clear ROI.

• You’ll have been a fantastic mentor and manager, particularly to our Head of Marketing, helping level up his capability and career.

About You

• A proven track record in developing and executing marketing strategies from solid analysis in global markets (US/UK).

• Experience in marketing for small businesses within B2B or B2B2C environments.

• Proven track record of delivering marketing in areas such as content marketing, public and influencer relations, partnerships, and indirect channels to market.

• Able to articulate the importance of understanding market sizing, segmentation, and using appropriate marketing tactics according to TAM and ICP persona development, and a proven track record in delivering results from this understanding.

• Focus on US expansion from a UK base with an understanding of different business cultures.

• Enough years of marketing experience to demonstrate you have delivered what we need, specifically having done so for a solid amount of time at the key senior leadership level. (Anywhere from 5-10 years if a number helps you, but if you have less and still feel you have had enough experience, please still apply).

• Ideally, you will have experience with SaaS/ annual subscription (ARR) products and have worked with growing start-ups before, ideally within the Tech industry.

• You are able to demonstrate communication skills that make you capable of distilling complex problems and communicating across departments.

• Passion for innovation and staying ahead of industry trends.

The successful candidate will be UK-based, living in or around London and must have the right to work in the UK. We are currently not looking to offer the role to anyone living outside the UK or anyone who requires sponsorship to work in the UK.Perks & Benefits🌞 Generous Leave Allowance: 25 days annual leave + bank holidays.🩺 Health and Wellbeing: Private medical insurance for your well-being.💻 Work from Home Support: £1500 setup budget for a comfortable and efficient workspace.🎉Social Connectivity: Quarterly socials for camaraderie and shared experiences. We run a company-wide social. Last year we all went to Barcelona 😎 This year, it’s Rome! 🍕🤱Enhanced Parental Leave: Support during significant life moments.About GrantifyWe are a dynamic generative AI start-up that has rapidly grown from a 2-person founding team to a vibrant workforce of over 100, with a strategic expansion into the US market. On average over the past three years, Grantify has doubled in size annually, earning recognition as the 46th fastest-growing company in the UK for 2024.Our unique AI grant writing platform has successfully raised over $150 million for start-ups, helping businesses across various industries secure substantial government funding, reaching up to seven figures. We simplify the complex landscape of government grants and funding opportunities, enabling technology enterprises to access funds eight times faster than the industry average. We are proud of our 4.8 rating on TrustPilot, reflecting our commitment to exceptional service and results.Looking ahead, we have ambitious plans to raise $1 billion in funding and become the number one funding launchpad globally. Join us on this exciting journey and be a part of our innovative team shaping the future of funding opportunities.Hiring ProcessClick ApplyScreening Interview with our Talent Acquisition Manager (45mins)Video Interview / Task with our Head of Marketing & our CFO (60mins)Final Video Interview with our Co-Founder/CEO & our Chief of Staff (60mins)OfferThe whole process usually takes about 4 weeks from end to end, but we’re flexible and will do our best to accommodate timings that will work for you. As you progress through the stages, our Talent Acquisition Manager will share feedback and information on what to expect/prepare for. We aim to provide feedback and/or updates within 72 hours of each step.Our Commitment to DiversityAt Grantify, we believe in fostering an inclusive environment where diversity is celebrated. We encourage applications from people of all backgrounds and are committed to building a team that reflects a variety of perspectives and skills.We are a dynamic generative AI start-up, which has swiftly grown from a 2-person founding team to a thriving workforce of over 100 in just 4 years, including a strategic expansion into the US market.We specialise in simplifying the complex landscape of government grants and funding opportunities, with a proven track record of streamlining the process for time-strapped technology enterprises across various industries.Having raised over $150m to date, our unique approach enables businesses to secure substantial government funding (up to seven figures) in significantly less time, surpassing industry norms by an impressive eightfold.

Expected salary

Location

London

Job date

Sun, 28 Jul 2024 03:24:56 GMT

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