Yield Optimisation Manager

Job title:

Yield Optimisation Manager

Company

dunnhumby

Job description

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.The RoleWe’re looking for a Yield Optimisation Manager who expects more from their career. It’s a chance to extend and improve the Tesco Media & Insight Platform. It’s an opportunity to work with a market-leading business to explore new opportunities for us and influence global advertisers.Joining our team, you’ll work with world class and passionate people to manage and optimise a complex, multichannel portfolio of ad products, working closely with cross-functional teams to ensure we are maximising ad revenue from our offering.You will develop a comprehensive understanding of a broad and varied ad portfolio across Digital and Offline channels, defining what we sell, how we sell, and all pricing and packaging methodologies. The role will set our future strategy for yield optimisation manage a team of yield and pricing specialistsWhat you’ll be working on

• Define and deliver our yield optimisation capability including forecasting and monitoring portfolio utilisation by channel across CPGs, Categories & Agencies, with the goal of maximising revenue

• Work closely with Proposition, Product & Sales teams to build revenue models that show the impact of differing and sometimes competing yield optimisation strategies

• Define our pricing strategy and implementation, optimizing for overall revenue impact and advertiser satisfaction

• Own all ratecard processes, taking on board feedback from internal sales teams & external benchmarks to ensure we are maximizing revenue through our pricing strategy

• Work closely with our Finance & Product teams to define and interpret revenue utilisation KPIs, and transform this data into actionable insights which can influence the evolution of our offering

• Report KPIs and educate the sales teams on yield optimisation strategies to help maximise revenue and advertiser demand

• Maintain a strong understanding of our ad platforms, data sources, operational and sales workflows to develop data-driven recommendations that improve yield and team efficiency

• Manage a team of pricing and yield optimisation specialists

What we expect from you

• Pricing and yield experience for a media owner or publisher, ideally across both digital and traditional channels

• Deep working knowledge of Ad networks/Ad exchanges/DSP/SSP/Publishers

• Working knowledge of Google Ad Manager, CitrusAd, Criteo or similar adserving technologies

• Proven track record of partnering with Sales, Sales Ops, or Ad Ops to achieve yield optimisation results

• Strong record of growing a high performing team in a fast-paced environment

• Strong commercial background and proven experience in partnering with cross-functional teams to drive commercial success

• Comprehensive understanding of digital or retail media advertising ecosystem

What you can expect from usWe won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact to discuss how we can meet your needs.Our approach to Flexible WorkingAt dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.For further information about how we collect and use your personal information please see our Privacy Notice which can be found

Expected salary

Location

London

Job date

Fri, 21 Mar 2025 05:40:36 GMT

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